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The renewed effort will include merging the sales and marketing teams from Labatt USAand Genesee, once a recognizedf beer in Western New York. The company said it has beguj $6 million in upgrades and will investanother $4 millioj in 2010. “Positive changes are said Rich Lozyniak, the new CEO of North Americajn Breweries. “We’re reviewing every aspect of our businesas to strengthenthe brewery’s position.” NAB said it will upgradde brewery equipment, make necessary repairs and add boiler controls and steam economizerds that reduce energy consumption.
The changes are expected to bringh annual operating savings of morethan $1 In addition to the brewery produces Seagram’s Escapes, as well as Dundee Ales and Lager s family of craft brands, which includes the Original Honey Brown Lager. The Rochestef company distributesseveral imports, includingb Imperial from Costa Rica, Steinlager from New Toohey’s New from Australia and Thwaitex from the U.K.
Sunday, November 20, 2011
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