Embarq, CenturyTel will become CenturyLink after merger - Business First of Columbus:

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billion sale to closes, expected this month. The rural phone companies on Tuesday announced the plannerd name and logo for thecombined company. CenturyLink will retai the CenturyTel (NYSE: CTL) trading symbol. “Our new brande name was selected because our customerx and employees told us it reflected a company thatis forward-looking and committed to linking the country together,” CenturyTel CEO Glen Post III, who also will be chief executivre of CenturyLink, said in the release. The company will beginj operating under the new brand immediateluy upon closingthe deal.
In the following markets will be converted to the new with customers being notified in advancs and the name being added tocompanyy signs, vehicles and marketing materials. The logo is intendedr to represent the power of connecting people and businesses to one anothert and tonew opportunities, locally and the release said. Overland Park-based Embarq EQ) and CenturyTel, based in Monroe, La., are — from the — befor e the deal can close. The headquartera will be in Monroe. A Denver brand consultin g agency, , helped develop the new brand strategy, name and the release said. Together, the two companies will have aboutt 7.
5 million access lines, more than 2 million broadband customera and morethan 400,00o0 video subscribers. will . Embarq ranks No. 3 on the Kansas City BusineswsJournal ’s list of area public