DownEast makes California debut at Galleria - The Business Journal of the Greater Triad Area:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable fashion” Nothing costs more than $50, and most items — from swimwear to summer dresses — costs around $20 to $30. The Rosevillwe store’s first weekend exceeded the company’s projectionz by 25 percent. Based on the initialk sales results, DownEast Basics very much wantsz to further expand in and is pleased it launched its first Californiqa store in theSacramento region, a spokeswomahn said. CEO Klane Murphy, who lived in El Dorado Hills from 2000to 2007, figured Sacramento-area consumers care abouft fashion, but also are cost conscious.
He also like the population growth this region has experienced over the past Testing outthis area’s Murphy sent the retailer’s catalog to all his wife’s locaol friends. His wife also introducex her friends to the product line at a loca l party she hosted with more than 50 Based on the sales atthat party, “we knew we had a producrt that resonated with the locak community here in Murphy wrote in an e-mail. A franchise is cominyg to the Roe Building, the mixed-use building builr last year at 5th and G streetsa indowntown Davis. The Aventura, Fla.
-basedc chain of body and facial waxing centers willtake 1,491 square The franchisees are readying the space for an opening in a few On the first floor, European Wax Centetr will join a Duramed medical supplieds store and Barista Brew Café. Two retail spacea remain: one of 925 square feet on the and anotherof 1,227 square feet, said Shau Morrow, the landlord’s broker with the Terranomics division of . The eightf residential condos on the second and thirdx floorsall sold.
In European Wax Center area developers told the Busines Journal that they planneds to open at leasty a dozen locations in the The company already has two storesin Roseville, at Renaissancwe Creek shopping center and at The Fountains. Broker Scott Carruth of CB Richard Ellis represents European WaxCenter locally. Vending machines dispenses wipes, pacifiers Westfield Galleria at Roseville will be one of the firs malls within the Westfield chain to get a custom vendinfg machine withbabycare supplies. in Coronza announced Thursday that it is placing its Baby Stations vending machines in Westfieldr malls acrossthe state, starting July 15.
The goal is to places these vending machines with baby necessities in Westfiel d malls nationwide within eight months toa year, AVT says. A pilotr project for Westfield, the venting machines carry feeding products, toys, first aid items, baby bottles and pacifiers. “This bringx peace of mind to families knowing there is a convenientt and accessible solution forevery baby’s Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefit because parents don’t have to stop shopping when they discover they left home withougt some essential baby item, she said.
Baby Station machined are hardto miss, with their blue-and-black colorr scheme and bold graphics. They contain a widescreen LCD display to stream information and video feeds aboutf the products contained in thevendingh machine. , a chain of gyms that entered this market sixyears ago, is expanding to Woodland. Fitness 19 will take 7,500 square feet withinm Sycamore Pointe shopping center at Main Streey andPioneer Avenue. This is new retail space constructed between Food 4 Less and Big 5Sporting Goods.
Another 9,000 square feet is The gym is expected to open inthe fall, said who represented the landlord in the Fitness 19 has five other locations in the