Memphis Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserablew out there in the worlof commerce. We are in a global recessiob that will last forsome time. 1. The economty eventually will improve andget better. 2. Most companies rely on salespeopld to help with the bottom Continuing sales of a product or service for an organization along with great salespeople will be needed even more duringv thesetough times. I think it is important to look at a strateguy as old as business itself that will help a its profitability, the salespeople employed and the customers that a compan does business with.
The firsy thing, which is of the utmost importance, are your Whether you are the CEOreadint this, the salesperson or a person in customef service - this is the time to protect your customerd base and make sure that they are period! The one way to do this is to get in toucnh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to buils relationships withyour customers, then builde them the way they are supposed to be built - by peoplse dealing directly with people! You need to ask your customers a simple and direct question: "How are we doing for you?
Be and tell me the Next, for the salespeople who still are you are going to have to work Yes, I said it - harder. This means not only visitinbg your existing customers and checking their true levell of customer satisfaction but also going out and gettingnew business. the economy is slow, and we are not buying as much of anythiny as we did a fewyears ago, but the fact remainz that there is stilp business being done out